Comments on: Reading Age of Conversations 2: Why Don’t They Get It? – Great Format, Great Content http://www.buildcontext.com/blog/2008/11/02/reading-age-of-conversations-2-great-format-great-content/ the personal blog of Ben Hedrington Fri, 30 Jul 2010 08:25:16 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jennie http://www.buildcontext.com/blog/2008/11/02/reading-age-of-conversations-2-great-format-great-content/comment-page-1/#comment-24 Jennie Tue, 11 Nov 2008 14:56:29 +0000 http://www.buildcontext.com/blog/?p=38#comment-24 OK I am in. OK I am in.

]]> By: micheleazar http://www.buildcontext.com/blog/2008/11/02/reading-age-of-conversations-2-great-format-great-content/comment-page-1/#comment-21 micheleazar Sun, 09 Nov 2008 18:34:25 +0000 http://www.buildcontext.com/blog/?p=38#comment-21 Ben, Thanks for sharing "age of conversation 2 why don't they get it?" confession: i have only skimmed it but quickly found the collective point of view well written & aligned with our collective 18 month personal journey at Best Buy. 3 things came to mind: 1.) I liked the collaborative manner in which the book was written...tons of smart people contributing teaching others why we all ought to be listening and participating in conversations. 2.) I like the clear message sent on page 35 where Spike jones tips to keep in mind when creating a movement. The most relevant for BBY is to "create opportunities for conversations online & offline. No amount of technology will ever replace the power of looking someone in the eye." i think this is key because of the power of online and its ability to influence offline behavior. 3.) Finally, my personal experience has shown that people join the movement when they find a connection; this connection requires us all to be better teachers and communicate in simple ways: Eg: in multi media formats...video, visualization, collaboratively written works that appeal to a broader audience, and clear examples that show results (soft or hard benefits). My hope is that we move the internal BBY zealots and our brilliant external friends and global connections to help us write the worlds' most fascinating next iteration of Best Buy's story, "Company as Wki...How social technology empowers employees, helps company's do the right kind of listening, and creates new value for customers." The collective story is ours to live out. I must admit, i anxious to read every word now-thank you for that! Ben, Thanks for sharing “age of conversation 2 why don’t they get it?” confession: i have only skimmed it but quickly found the collective point of view well written & aligned with our collective 18 month personal journey at Best Buy. 3 things came to mind: 1.) I liked the collaborative manner in which the book was written…tons of smart people contributing teaching others why we all ought to be listening and participating in conversations. 2.) I like the clear message sent on page 35 where Spike jones tips to keep in mind when creating a movement. The most relevant for BBY is to “create opportunities for conversations online & offline. No amount of technology will ever replace the power of looking someone in the eye.” i think this is key because of the power of online and its ability to influence offline behavior. 3.) Finally, my personal experience has shown that people join the movement when they find a connection; this connection requires us all to be better teachers and communicate in simple ways: Eg: in multi media formats…video, visualization, collaboratively written works that appeal to a broader audience, and clear examples that show results (soft or hard benefits).

My hope is that we move the internal BBY zealots and our brilliant external friends and global connections to help us write the worlds’ most fascinating next iteration of Best Buy’s story, “Company as Wki…How social technology empowers employees, helps company’s do the right kind of listening, and creates new value for customers.” The collective story is ours to live out. I must admit, i anxious to read every word now-thank you for that!

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